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Years
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Clients
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Projects
Experience
UI/UX Designer
@Philip Morris InternationalLondon, 2024 - Present
- • Built new atomic components & templates for IQOS.com, VEEV-VAPE.com, ZYN.com sites (20+ EU markets).
- • Delivered CRO improvements and ran A/B tests, driving measurable boosts in engagement and business results.
- • Partnered with stakeholders, CX and marketing to align design with KPIs.
- • Prototyped responsive experiences and supported design system evolution with a focus on total ux.
- • Designed comprehensive design sprints and workshops to define product requirements and user stories.
- • Collaborated with development teams to ensure pixel-perfect implementation across platforms.
- • Conducted user research and usability testing to validate design decisions.
Senior Designer
@Wanda CreativeLondon, 2023 - 2024
- • Crafted digitals, kiosk designs & launch assets for The Macallan, Travelex, McLaren, Lindt, WHSmith.
- • Enhanced brand presence and storytelling across digital channels with creative, consistent design.
- • Developed comprehensive brand guidelines and style systems for premium clients.
- • Created interactive prototypes and motion graphics for digital campaigns.
- • Delivered multiple client projects simultaneously while maintaining high quality standards.
Senior Designer
@The Design SolutionLondon, 2022 - 2023
- • Designed duty-free interfaces and produced 3D retail concepts for World Duty Free & UniFree DutyFree.
- • Contributed to 3D retail concepts and interactive installations to boost passenger engagement.
- • Created digital wayfinding systems and interactive kiosk interfaces for airports.
- • Developed e-commerce solutions optimized for travel retail environments.
- • Collaborated with architects and spatial designers on retail experience projects.
Freelance Product Designer
London, 2021 – Present
- • Designed end-to-end mobile applications (iOS & Android), from user research to launch.
- • Created AI-driven product experiences, including LLM-based apps with conversational chatbot flows.
- • Built and maintained design systems and scalable component libraries to accelerate product development.
- • Consulted on product strategy and UX, helping startups refine onboarding and increase conversions.
- • Delivered branding and visual identity packages, integrated seamlessly into digital products.
Skills & Expertise
Tool Stack
FigmaAdobe Creative CloudAdobe XDPhotoshopFramerSpline 3DSketchUp3ds MaxVectorworksV-RayCinema 4DWordPressHTML/CSSPythonSwiftUI
Core Design Skills
WireframingPrototypingDesign SystemsUser ResearchAI-Enhanced Product DesignAccessibility & Inclusive DesignService DesignUX StrategyResponsive & Multi-Platform Design
AI in Product Design
Hands-on experience building and launching AI-powered applications from research to production. Skilled in integrating large language models and APIs into real products with equal focus on design and development.
AI-Driven Products
- • Designed and shipped AI wellbeing, AI companion, AI cheat checker, AI trading insight, and AI translation apps
- • Delivered end-to-end experiences from UX research to launch with production-ready design and coding
- • Created conversational chatbot flows, automation tools, and personalized recommendation systems
Technical Implementation
- • Deep integration of APIs such as OpenAI, Claude, and Apple ML frameworks
- • Production-ready design and code for workflows, automation, and cross-platform deployment
- • AI-enhanced research analysis, insight generation, and user-facing personalization features
Education
Artificial Intelligence with Python
2025 - Present
HarvardX Certification @ Harvard University
Google UX Design Professional
2020 - 2021
Certification Program @ Google Career Certificates
History, Theory & Criticism in Architectural Design
2016 - 2020
Master of Science in Architecture @ Istanbul Bilgi University
Interior Architecture & Design
2008 - 2012
Bachelor of Fine Arts @ Bilkent University
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